This tulip season, a new chapter blooms as Araluen Botanic Park celebrates more than the arrival of spring. On Friday 22 August, the Park unveiled a bold new brand alongside its much-loved Tulip Festival, signalling a fresh chapter for this iconic destination.
The rebrand is more than a new look – it’s a clear statement about Araluen’s future. Honouring nearly a century of heritage, the new identity reflects the Park’s evolution into a year-round destination where nature, history, and entertainment come together.
Inspired by the Park’s remarkable heritage stonework, natural amphitheatre, and the distinctive north–south valley that shapes its climate and character, the new identity is both a tribute and a promise: to protect, evolve, and celebrate Araluen for generations to come.
Spanning 14 hectares, Araluen bursts with life. World-class camellias bloom beside 3,000 heritage roses and exotic plants from across the globe. In 2026, a bold new landscape garden plan will elevate this beauty to new heights. This natural next step in the Park’s evolution, is a perfect complement to the fresh energy of our new brand.
The rebrand speaks to the Park’s unique blend of beauty, history, and community. From vibrant gardens and cascading waterfalls to live music, family events, local food and hidden spaces to explore – it’s a sensory escape just 35kms from Perth.
The new look reflects how far we’ve come. With heritage buildings, winding stone pathways and tranquil picnic grasslands, Araluen is now a dynamic, evolving space designed to be experienced in every season.
